Why are both protocols necessary but not sufficient?

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  What protocols let advertising agents transact directly with publisher agents?

  Oct · 5 min read

  What protocols let advertising agents transact directly with publisher agents? Two protocol layers govern how advertising agents transact directly with publisher agents: A2A (communication) and AAMP…

  • What protocols let advertising agents transact directly with publisher agents?
  • What does A2A handle?
  • What does AAMP handle?
  • Why are both protocols necessary but not sufficient?