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Oct · 9 min read
Banks and insurers can use AI agents to buy advertising, but the firm stays responsible for every promotion. A 12-point checklist of the controls that matter, sourced to FCA and FINRA rules.
Oct · 9 min read
What IAB's framework says about when AI in an ad needs a label, what can run without one, how to label it, and how the guidance sits alongside the EU AI Act and US state laws.
Oct · 9 min read
A numbered checklist for CTV buyers of any size: the twelve deal terms that commit money, define delivery or expose the brand, and the approval rule to set for each before an AI agent can book.
Sep · 5 min read
When an agent commits to inventory on a buyer's behalf, accountability is defined by the approval record and deal terms. Here is what buyers need in the deal structure.
Sep · 5 min read
55 completions from 96 attempts. 95 of 110 contracts with sub-70% viewability floors. The first rigorous public data on how AI media buyers actually perform.
Sep · 5 min read
Which decisions should the agent take autonomously, which require sign-off, and how is the boundary enforced? A practical guide to the harness-level design question.
Sep · 5 min read
95 of 110 AI-negotiated contracts had sub-70% viewability floors. In CTV, where standards are more stringent, that gap is a serious problem. Here is what the contract needs to fix it.
Sep · 7 min read
41 of 96 attempts in Concourse Bench v1 did not produce a completed buy. The failure modes are distinct, and the distinction matters for what you fix.
Sep · 4 min read
Brand safety in agentic advertising requires buyers to encode safety constraints directly into agent mandates, verify that those constraints travel with the agent across every negotiation, and audit outcomes against declared parameters.
Sep · 2 min read
Invalid traffic and ad fraud are persistent problems in US programmatic advertising. Agentic advertising platforms need to address IVT not only at the impression level but at the deal governance level, where agent-negotiated terms can be manipulated if ...
Sep · 4 min read
Brand safety in agent-mediated buying is maintained through the mandate, not real-time human review. The mandate must include explicit inventory exclusions and adjacency requirements. Post-campaign verification uses the DealSheet as the reference document.
Sep · 4 min read
Why verification vendors are expanding into deal record auditing: the three structural advantages they hold, what deal record auditing involves, and what buyers should ask their current verification vendors.
Sep · 8 min read
Brand safety in programmatic advertising has always been a two-layer problem. Understanding the distinction between context safety and creative safety is the difference between deploying agents correctly and discovering the gap after an incident.
Sep · 6 min read
MFA detection happens post-buy today. In agentic advertising, the deal is agreed before the buy, moving quality evaluation to the point of negotiation or turning post-buy detection into an audit of a fait accompli.
Aug · 5 min read
IAB Tech Lab's Shailley Singh: agentic advertising cannot rely on natural-language confirmation. Research across 90,202 simulated deals found 95.3% disagreement between separate agent records, falling to 0.19% with a shared record.
Aug · 8 min read
How brand safety controls work when buying decisions happen faster than human review cycles.
Jun · 7 min read
Why an independent evidence layer, separate from ad servers and measurement vendors, changes what trust means in programmatic.
May · 6 min read
Why the industry's reliance on self-reported measurement has never been a substitute for independent verification.
